Ash started Stoned Crystals as most businesses do from her home living room. It launched in July 2015 and run alongside her full-time job for almost a whole year before it became her everything. By 2017 she met her now business and life partner Jeremy LeBard who really supercharged her vision to really grow Stoned Crystals into a Global Empire.
‘From the beginning I have always looked to test the conventional use of crystals to welcome a more mainstream audience. My brand would be accessible to all types of people but especially catered to people like myself who didn’t necessarily come from a spiritual background and were interested in them as a gateway to learning more!’ – Follow the Founder on her personal Instagram @Ashleybellino
About the Founder
Founder of Stoned Crystals, @AshleyBellino was raised in the inner city suburbs of Melbourne and comes from a modern family and home. Crystals became a progression for her interest in yoga, meditation and mindfulness.
“I am a very tactile person and crystals are beautiful organic objects that when picked up or gazed into release the mind from the more mundane and automatic reactions we have to almost every object we pick up these days. I try to reflect every morning and have a moment of stillness before starting my day- I use my crystals to concentrate on my intentions for that day and what I choose to manifest into this world.”
Ashley’s first startup was a jewellery label that led her to the discovery of crystals. Ashley felt like crystals had so often been boxed in as ‘hippie’, misunderstood and undervalued by the mainstream. When I started my journey there were no modern websites that demystified crystals; how they work or how they could be incorporated into a modern-day lifestyle.
ENTER Stoned Crystals.
Stoned Flagship Shop
Stoned Crystals moved on to creating a space in June 2018 in Elsternwick Melbourne. The type of place anyone can feel welcome, even if they don’t energetically subscribe to crystals. It’s all white with polished concrete floors and a golden grid hanging from the ceiling! Tables with a plethora of raw and polished crystal lay symmetrically in colour gradients and a Moon Counter that has held many intimate workshops.
No crystals in our shop are behind glass; the energy of the crystals can be felt instantly. Just as you walk into nature or gardens and feel the earth, the vibration coming from our crystals is really clear & makes for a special, sacred space.